"If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush… I am a lousy copywriter, but I am a good editor."
�
David Ogilvy (via austinkleon)
And here is another tool for inspiration: http://www.perpetualkid.com/ideas-kraft-journal.aspx
(via austinkleon)
“Some people are bullfighters, some people are politicians. I’m a photographer.”
GIF limit upped to 1MB. Thank you, Peter Vidani!
Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
- Steve Jobs
(Steve Jobs Special Issue #1)
When you’re a one man show you have to focus on the most important thing to get done today.
- Noah Everett
@errolmorris explains his book Believing Is Seeing in 8 tweets.
If you’re going to put your product in beta - put your business model in beta with it.
- Joe Kraus
It’s time to wake up! New York Fashion Week is beginning. It’s going to be *Juicy* so let’s tackle the day as fabulous as possible!
Today launches the first Cinemagraph banner ads between From Me To You & Juicy Couture so hopefully you’ll see them around on sites such as Fashionista and Style.com. I can’t wait to share more Juicy glamour girl Cinemagraphs here as we cover all things fashion.
Steve Jobs
"You know the typical crowd, “Wow, it’s Friday night, what are you going to do? Just sit there?” Well, yeah. Because there’s nothing out there. It’s stupidity. Stupid people mingling with stupid people. Let them stupidify themselves. I’ve never been bothered with the need to rush out into the night. That’s all. Sorry for all the millions, but I’ve never been lonely. I like myself. I’m the best form of entertainment I have."
� Charles Bukowski (via magalomania)
(Quelle: stateless1972, via magalomania)
On "glorified testimonials" and getting in the way of customer stories
From an interview with Kate Kiefer, content curator for Mailchimp, who make terrific “Customer Stories” videos like this one for A Book Apart.
The glorified-testimonial approach to case studies didn’t feel like us anymore. Was I really going to visit this amazing factory where they make signed and numbered blue jeans by hand, and simply ask them how MailChimp’s autoresponders are working out for them? We felt like the part about MailChimp was getting in the way of [the] stories. So many of our customers are smart, creative and passionate about what they do. MailChimp supports them by making their jobs easier and their marketing more effective…we don’t have to insert ourselves into their story.So smart. As Kathy Sierra has said, “Just make people better at something they want to be better at. When your goals and your user’s goals are truly aligned, you don’t need pixie dust.”
"Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away."
� Antoine de Saint-Exupery, Wind, Sand and Stars (He was writing about the engineering of airplanes.)
(via austinkleon)
"When you sit down to write a poem, you really don’t know where you’re going. If you know where you’re going, the poem stinks, you probably already wrote it, and you’re imitating yourself. You have to follow where the poem leads. And it will surprise you. It will say things you didn’t expect to say. And you look at the poem and you realize, ‘That is truly what I felt.’ That is truly what I saw."
� Philip Levine (via austinkleon)
(via austinkleon)
