"If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush… I am a lousy copywriter, but I am a good editor."

�

David Ogilvy (via austinkleon)

And here is another tool for inspiration: http://www.perpetualkid.com/ideas-kraft-journal.aspx

(via austinkleon)